Comprehensive, highly detailed study by Andrew Shail of the emergence of film stardom and star systems in Europe (France) and, shortly after, North America in the early 20th century. Having focused on stardom-building publicity campaigns on both side of the Atlantic, Shail then looks at work depicting series characters and its impact on the development of star systems. The second part of the book explores series characters more fully and compares their advantages as against stars in product differentiation.

Item number 100550
Category Book
Type Film Stars
Language English
Country of origin UK
Related people Andrew Shail (Author)